Synopsis: The first runway to ever hit NYC’s Iconic Strand Bookstore for Koché’s Pre-Fall 2018 presentation. Yes. Models carried books. Books & Fashion. In terms of creating CULTURE its a smart way to go in a time where AMAZON is the ultimate book lovers click bait. Strand is not a bad idea for a label founded in 2015 by Designer Christelle Kocher because New York kinda desperately needs it. And the “It” will always be a mashup of authenticity and originality. The Fashion: You can’t go wrong with a Paris meets NY vibe when the “Je ne saus quoi” is all about the Cosmopolitan Girl at heart. The Collection carried with it a lot of energy and freedom ( Think: Patti Smith, Joan Didian ) which is the heartbeat of being a New Yawker.| LPR